Fox News has hit a crossroads with a lot of their viewers after their election coverage where they not only called Arizona early for Joe Biden, but also claimed that the Democrats were projected to have picked up a five seat gain in the House when in fact, so far, 12 seats have flipped to Republican winners.
Fox also antagonized the viewers when Neil Cavuto cut off Kayleigh McEnany when she started to talk about fraud in the election and when Sandra Smith was caught on hot mic appearing to mock a guest, Cleta Mitchell, who was also questioning the election results. But we called it, Smith exclaimed, as though that should have settled the matter. How dare Mitchell question their call that Joe Biden won!
Sandra Smith didn’t realise she was live on air pic.twitter.com/iB5LdIiMdU
— Dr. Seema Yasmin (@DoctorYasmin) November 9, 2020
On Friday, Sandra Smith tried to explain herself after several days of not addressing it. Frankly, she just made it worse with this.
Sandra Smith addresses leaked video of her reacting to comments made by Cleta Mitchell, saying she “was pointing out to the producers that we, in addition to other outlets, already called the presidential race.” She adds a screengrab was “not real” and part of a “false narrative” pic.twitter.com/Ylo8miqgZb
— Curtis Houck (@CurtisHouck) November 13, 2020
She says she “was pointing out to the producers that we, in addition to other outlets, already called the presidential race.” Yes, that’s the problem. You still don’t get it, it’s not up to you to decide and Mitchell was right, despite you making faces about what she said.
She admits that was what she was commenting on, so what was the “false narrative?” That we weren’t supposed to see her reaction?
Then it’s interesting that this comes not shortly after she did it but days later, after they’ve hired a PR firm to try to stop the hemorrhaging of viewers. She makes it clear that’s what it’s about too, talking about the viewers, “thank you for making us your choice.” Except she doesn’t sell it well, it looks like what it probably is, a hasty put together suggestion by the PR guys. But it doesn’t demonstrate that they’ve learned anything or even understand what they did wrong. It’s just your fault and “rubes” like Cleta Mitchell for not realizing they already called it.
Needless to say, this very bad effort did not do anything to appease people.
BTW, notice how nervous she is? Short of breath, etc. https://t.co/dpx68VdNqE
— Ned Ryun (@nedryun) November 13, 2020
Sounds like desperate damage control. So the images were spliced together? Most knew that by looking at it. It is what she said & her arrogant tone that were at issue. She didn’t address either of those things. This explanation makes me like her less than I did before I saw it.
— LorieByrd (@LorieByrd) November 14, 2020
Fox News is hemorrhaging viewers, and that’s not due to a “false narrative”. They had a product they excelled at producing: presenting news and discussing current events from a conservative perspective. They stopped providing that product so their audience left for those who do.
— Meli (@MeliD712) November 13, 2020
I think she just made it worse. Nothing like a preachy “I’m good at my job and I’m sorry if you aren’t smart enough to get that” segment. If we wanted that we’d watch CNN. To @SandraSmithFox I say: pic.twitter.com/D61VRqYgnx
— Sweet T (@Card_inal) November 13, 2020
Folks at the Million MAGA march had a message that’s not a good one for Fox.
Take they all in – nice and deep like – @BretBaier @BillHemmer @marthamaccallum @SandraSmithFox @TeamCavuto The viewers aren’t coming back….. good luck with crisis management and eventually the unemployment line https://t.co/Gf6oYZKjTm
— leemicha #MAGA (@Leemicha40) November 14, 2020